Course abstract
The objective of this course is to enlighten the participants with important issues in planning and evaluation of marketing communication strategies and execution. This course is developed with a blend of theoretical lectures and various examples which will provide insight on real-life scenarios. The participants will be familiarized with integration of marketing communication strategies for building brands. The course focusses on the strategic importance of IMC and the highlights the centrality of the art of IMC with reference to driving businesses and organizations as large.
Course Instructor
Prof. Vinay Sharma
Prof. Vinay Sharma has around 27 years of Experience, in the areas of Marketing, Business Opportunity Development, Market Development, Brand Development; IT enabled Services, Spiritual Orientation for Market Prosperity Development and Teaching for past Nineteen years.More info
Teaching Assistant(s)
No teaching assistant data available for this course yetCourse Duration : Jan-Apr 2022
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Enrollment : 14-Nov-2021 to 31-Jan-2022
Exam registration : 13-Dec-2021 to 18-Mar-2022
Exam Date : 24-Apr-2022
Enrolled
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Registered
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Certificate Eligible
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Certified Category Count
Gold
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Silver
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Elite
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Successfully completed
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Participation
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Success
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Category : Successfully Completed
Elite
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Category : Elite
Gold
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Category : Gold