Course abstract

Rapid growth of Information and Communication technologies has given opportunities to various startups, to introduce smart products/applications in our ecosystem. In the era of globalization, competition across startups, specifically products are huge and if any start up or product fails to attract loyal consumer base, it is doomed to collapse. In order to ensure enhanced consumer interaction and their loyalty, aspects of human factors need to be engineered into these products. This is where Usability Engineering comes into existence. Usability focuses on qualitative and quantitative aspects of effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. This is a detailed basic level course that would focus on users psycho social and cognitive parameters, frameworks to capture and identify consumer/users individual parameters and ways to design and conceptualize functional products around them.