Course Name: Introduction to Marketing Essentials

Course abstract

The world of marketing is changing every day, and in order for students to have a competitive edge, they need to be well versed in today's marketing theory and practices. This course provides a comprehensive review and analysis of marketing issues, practices, and strategies. I have tried to use an active - learning approach that involves students in this course by combining facts, figures, information and photos in an engaging and experiential fashion. We have incorporate examples of companies, products and services that students recognize and may have purchased as consumers. I hope that you will find this course a useful companion in your exploration of the knowledge, skills, and tools of the marketing discipline.


Course Instructor

Media Object

Prof. Zillur Rahman

Prof. Zillur Rahman is Professor at the Department of Management Studies, Indian Institute of Technology, Roorkee. He received his B.Sc. (Hon.) Mathematics, MBA and Ph.D. from Aligarh Muslim University, India. Dr. Rahman has more than 20 years of experience in academia. He has delivered research talk in many countries including USA, Switzerland, Germany, France, Italy and Turkey. He has published research papers in reputed international papers including the Journal of Service Marketing, International Journal of Contemporary Hospitality Management, Journal of Cleaner Production, Telematics and Informatics, among others. Prof. Rahman is recipient of Highly Commended Paper in Emerald Literati Network Awards for Excellence, 2016. Prof. Rahman is also the recipient of Commendable Faculty Award in the domain Business, Management and Accounting, 2018
More info

Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Jul-Sep 2021
  View Course
 Syllabus
 Enrollment : 20-May-2021 to 02-Aug-2021
 Exam registration : 17-Jun-2021 to 20-Aug-2021
 Exam Date : 26-Sep-2021

Enrolled

2532

Registered

766

Certificate Eligible

559

Certified Category Count

Gold

2

Silver

49

Elite

197

Successfully completed

311

Participation

144

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
    Note:We have taken best assignment score from both July 2020 and July 2021 course
Introduction to Marketing Essentials - Toppers list
Top 1 % of Certified Candidates

RAHUL SALECHA 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

KUNDURU VENKATESWARA REDDY 90%

VIGNANS FOUNDATION FOR SCIENCE,TECHNOLOGY AND RESEARCH

J RAMYA 88%

SRM UNIVERSITY,VADAPALANI

SANJEET KUMAR AGRAWAL 88%

NOIDA INTERNATIONAL UNIVERSITY

S RAMESH BABU 87%

MEPCO SCHLENK ENGINEERING COLLEGE

AISWARYA S 86%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN


Top 2 % of Certified Candidates

CHANDANKRISHNA MUKHERJEE 85%

SHRAMA SADHANA BOMBAY TRUSTS COLLEGE OF ENGINEERING & TECHNOLOGY

FATI SHAFAAT 85%

TECHNICAL EDUCATION &RESEARCH INSTITUTE, P.G.COLLEGE

MEETKUMAR BIPINCHANDRA PATEL 84%

THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA

ARINDAM ROY 84%

B.P. PODDAR INSTITUTE OF MANAGEMENT AND TECHNOLOGY

PADMA SINGHAL 84%

Durgadevi Saraf Institute of Management Studies

AJAY CHANDEL 84%

LOVELY PROFESSIONAL UNIVERSITY


Top 5 % of Certified Candidates

CAROLEENA JANEFER 83%

St Aloysius college

MANBIR SINGH 83%

CHITKARA UNIVERSITY

ARIF SULTAN 83%

TECHNICAL EDUCATION &RESEARCH INSTITUTE, P.G.COLLEGE

POULOMI HORE 82%

MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL

AMIT SAHA 82%

ASHWINI K 81%

ASC DEGREE COLLEGE

DR J PRATEEBA DEVI 81%

MEPCO SCHLENK ENGINEERING COLLEGE

KUSHAGRA MAHENDRA 81%

NOT APPLICABLE

PRASHANT KARN 81%

NSHM KNOWLEDGE CAMPUS, KOLKATA

RIYA NEGI 80%

Sri Venkateswara College

SHARVARI SANJAY SATAM 79%

DY Patil School of Biotechnology and Bioinformatics.

ANANTHAKRISHNAN V S 79%

ABISHREE M 79%

BANNARI AMMAN INSTITUTE OF TECHNOLOGY

K N V SIVAKUMAR 79%

THRIKASA TECHNOLOGIES

SEEMA JOSEPH 78%

ST. CLARET COLLEGE

KIRON KR 78%

N.S.S COLLEGE OF ENGINEERING

SUSHANT KUMAR VISHNOI 78%

AMITY UNIVERSITY, NOIDA

NAVEEN BHATI 78%

Noida International University

KOTHAMASU LAKSHMI SAI SOWJANYA 78%

VIGNANS FOUNDATION FOR SCIENCE,TECHNOLOGY AND RESEARCH

JANANIPRIYA R 78%

VIT UNIVERSITY-VELLORE

TIRUVEEDHULA DEVI SAI MANJUSHA 78%

VIGNANS FOUNDATION FOR SCIENCE,TECHNOLOGY AND RESEARCH

Enrollment Statistics

Total Enrollment: 2532

Registration Statistics

Total Registration : 766

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.