Vinay Sharma is a professor with the Department of Management Studies and a Joint Professor with Department of Design at Indian Institute of Technology (IIT) Roorkee, a 175 Years globally known Institution. He has around 28 years of Experience, in the areas of Marketing, Innovation, Rural Marketing, Business Opportunity Development, Market Development, Brand Development; IT enabled Services, Spiritual Orientation for Market Prosperity Development, Forest Bio residue based Energy and Teaching for past Twenty years. One of his recent PhD projects, wherein he guided an IFS officer for developing a forest bio-residue briquetting machine to develop a value chain for household energy generation for the forest users of North-West-Himalayan region is in the phase of implementation and has been considered as a success story by NMHS (the project funding organization).
His book publications include Masters Speak on Management Education in India, published by Bloomsbury India and Affordability for the Poor and Profitability for the Provider' wherein he has designed and proposed a specialized model acknowledged at various platforms. He has guided 12 PhDs, and a Post Doctoral Research and 4 PhDs are being pursued. He has considerable experience of working with various organizations in the fields of Media, Information Technology and Social Development along with having worked with one of the largest read newspapers' of the World. Vinay Sharma has been teaching Marketing and the allied subjects, at various prestigious institutions. His areas of interests also include Poverty Alleviation and Rural Market Development through Business Development, Market Development and Technology. He has contributed an Appendix on Rural Marketing in the 13th edition of Philip Kotler's Principles of Marketing.
He was an associate and a member of the founding group of the Network of Asia Pacific Schools and Institutes of Public Administration and Governance constituted by Asian Development Bank in December 2004. He has published and presented around 85 papers, Chaired sessions at national and international platforms, developed and published 16 case studies based on primary research and has conducted more than 100 workshops, seminars, FDPs and MDPs also for CEOs and MDs along with senior executives.
He is a member of the Editorial Board of several prestigious journals and is also the member of academic and advisory councils and Board of Management of prestigious institutions and bodies. He has also been a working group member of Ganga River Basin Environment Management Plan, a Pan IIT project.
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