Course Name: Marketing Management-I

Course abstract

This is part-I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.


Course Instructor

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Prof. Jayanta Chatterjee

Prof. Jayanta Chatterjeeis is an Adjunct Senior Professor of Marketing, Sales and Strategy in the Department of Industrial and Management Engineering at IIT Kanpur. An Electrical Engineering graduate from Jadavpur University, M.Tech and PhD from IIT Delhi,(.) Prof. Chatterjee has eighteen years of Management teaching experience in India and abroad and 30 years of hands on management experience in different countries. He has risen through Sales, Marketing, Project Management, Technology and Business development functions in top multinationals like Siemens, Allen Bradley, and Rockwell International to CEO and Executive Director positions. He has founded two successful start-ups and mentored many. His earlier courses on Marketing Management I and II, Strategic marketing and Managing Services on NPTEL are well subscribed. The book on Services marketing co-authored by Prof Chatterjee and published by Pearson India is also well known.
More info
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Prof. Shashi Shekhar Mishra

Prof. Shashi Shekhar Mishra is currently working as Assistant Professor in the Department of Industrial and Management Engineering at Indian Institute of Technology Kanpur since December 2011. Dr. Mishra has received his PhD (Marketing) from Indian Institute of Management, Lucknow. He holds an Engineering degree in chemical technology from H.B.T.I. Kanpur, and has worked for three years in petrochemical and automobile industry before joining the doctoral program at IIM Lucknow. He has professional experience in the area of Product Management, Technology Strategy, and Business-to-Business marketing. With more than eight years of industrial, teaching, research, training and consulting experience, Dr. Mishra has several research publications in internationally acclaimed journals and conferences. His research interest include: New Product Development, Marketing Strategy, High-technology Product Marketing, and Advanced Marketing Research & Analytics.

Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Sep-Nov 2020
  View Course
 Enrollment : 20-May-2020 to 21-Sep-2020
 Exam registration : 14-Sep-2020 to 02-Nov-2020
 Exam Date : 19-Dec-2020

Enrolled

6933

Registered

957

Certificate Eligible

561

Certified Category Count

Gold

3

Silver

79

Elite

174

Successfully completed

305

Participation

319

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Marketing Management-I - Toppers list
Top 1 % of Certified Candidates

GUNJAN GUMBER 94%

J. C. BOSE UNIVERSITY OF SCIENCE AND TECHNOLOGY, YMCA, FARIDABAD

DR PRABHAT KUMAR DWIVEDI 91%

STEP-HBTI

ANUJ BHATIA 90%

UBADA AQEEL 88%

JAMIA HAMDARD

DR MAMTA THAKUR 88%

SYMBIOSIS UNIVERSITY OF APPLIED SCIENCES,INDORE

MOHD NASIR 88%

Lovely Professional University

GIRIBALA DEWASTHALE 88%

Institute of Management Development and Research


Top 2 % of Certified Candidates

DR YOGESH PURI 87%

STEP-HBTI

PADMA S 87%

The PSBB Millennium school

SOJA TOM 87%

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

SURESH KUMAR NAYAK 87%

NALLA NARASIMHA REDDY EDUCATION SOCIETY`S GROUP OF INSTITUTIONS- SCHOOL OF ENGINEERING


Top 5 % of Certified Candidates

S LAVANYA 86%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

RAVI RAM AHUJA 86%

KAPL

GEETHA JOSE 86%

Kerala University of Fisheries and Ocean Studies

MATHESH S 85%

PSG COLLEGE OF ARTS & SCIENCE

SUBHADIP DE 85%

Coochbehar College

VINOD KUMAR 84%

Tilak Raj Chadha Institute of Management and Technology

PURNENDU KUMAR PATRA 84%

MGKVP

NIKHIL DOGRA 84%

National Institute of Technology Hamirpur

ABHISHEK THULASI 83%

NAVRACHANA UNIVERSITY

DIVYAKUMAR PRAJAPATI 83%

Indian Institute of Technology, Madras

ARPITA GOYAL 83%

MAHARSHI DAYANAND SARASWATI UNIVERSITY AJMER

PRIYANKA RAJPAL MUNJAL 82%

The NorthCap University

VISHAL GUPTA 82%

KHUSHBOO DHARAMDAS PATIL 82%

NAVRACHANA UNIVERSITY

KAAVYA DUGGAL 82%

NAVRACHANA UNIVERSITY

VISHNU ANNAMALAI V 82%

NATIONAL INSTITUTE OF TECHNOLOGY, SILCHAR

EUNICE CORDELIA YAMINIM 82%

ST. PETERS INSTITUTE OF HIGHER EDUCATION AND RESEARCH

MOHD ADIL 82%

NATIONAL INSTITUTE OF TECHNOLOGY, HAMIRPUR

Enrollment Statistics

Total Enrollment: 6933

Registration Statistics

Total Registration : 957

Assignment Statistics



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Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.