Course Name: Marketing Research and Analysis - II

Course abstract

Marketing research and Analysis-II (Application oriented) is an extension of the course marketing research and analysis. In this course the emphasis has been laid on the practical side of research and data analysis. It is intended to give a step by step approach for researchers who are involved in data analysis for their thesis and publication work. Industry practitioners can have a real time feel of the data analysis process. It describes the tools covered under multivariate data analysis techniques which students and practitioners find slightly confusing and thus, this course would answer their queries and help them progress in their respective fields of research. It uses research tools like univariate tests, deep analysis of various regression analysis techniques, factor and cluster analysis, discriminant analysis and SEM in details etc. alongwith non-parametric techniques also. SPSS and AMOS software has been used and explained for data analysis. Most importantly interpreting the data and finally writing for a research work has been explained for all the techniques.


Course Instructor

Media Object

Prof. J. K. Nayak

Dr. J.K.Nayak is a faculty in the Department of Management Studies at IIT Roorkee. He is a Civil engineer, MBA and PhD from VGSOM, IIT Kharagpur. Currently he teaches marketing research at IITRoorkee. He has completed 9 short term courses on Data analysis and a QIP on the same in the last 6 years itself. His first NPTEL Video course on marketing research and analysis that has been quite popular and thus being rerun for the second time. He has delivered extensive lectures on the same subject at places like IIM Sirmaur and Symbiosis, Pune. Apart from these Dr. Nayak has published almost 30 international publications in journals with reputed publishers such as Elsevier, Emerald, Sage, Springer etc. Recently he has published a book with Cengage publications on Retail management. He is a reviewer for various international journals such as Journal of retailing and consumer services and tourism management perspectives etc. He is also a member of bodies such as Ministry of Home affairs, India and on the board of private limited companies such as SRKay consulting. He has been involved in the startup ecosystem as a mentor at IIT Roorkee and IIM -Ahmedabad.
More info

Teaching Assistant(s)

Ganesh Kumar

P.hD

PIYUSH RANJAN

P.hD

 Course Duration : Jan-Apr 2020
  View Course
 Enrollment : 18-Nov-2019 to 03-Feb-2020
 Exam registration : 16-Dec-2019 to 20-Mar-2020
 Exam Date : 26-Apr-2020

Enrolled

1683

Registered

72

Certificate Eligible

39

Certified Category Count

Gold

1

Silver

2

Elite

17

Successfully completed

19

Participation

16

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 8 out of 12 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Marketing Research and Analysis - II - Toppers list

MITESH PIYUSH JADAV 90%

MARWADI EDUCATION FOUNDATIONS GROUP OF INSTITUTIONS

RACHNA JAIN 86%

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

Enrollment Statistics

Total Enrollment: 1683

Registration Statistics

Total Registration : 299

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.