Course Name: Integrated Marketing Management

Course abstract

The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian Market. It covers : Marketing function; Marketing concept; Relationship with other functions; Relevance; Marketing environment; Markets; Consumer; Buyer behaviour; Market segmentation; Marketing Planning; Marketing mix; Product policy; New products; Product life cycle; Pricing; Distribution; Advertising and promotion; Marketing organization; Sales forecasting; Management of sales force; Marketing control


Course Instructor

Media Object

Prof. R Srinivasan

Prof. R.Srinivasan,Emeritus Professor with the Department of Management Studies, Indian Institute of Science. He holds a doctoral degree in Management (Fellowship Program) from the Indian Institute of Management, Bangalore after basic degree and post-graduate qualification in Engineering. He had his post-doctoral training in the University of Leeds, U.K. He has more than 39 years of experience in both academia and industry, having served in some of the reputed organizations in the country like Tata Consulting Engineers (TCE), Administrative Staff College of India (ASCI) and National Institute for Training in Industrial Engineering (NITIE). He has served on the board of several assisted companies. He is a visiting faculty and examiner in many reputed institutions in the country. He has more than 200 publications in leading international and national journals and has authored 9 Books. He is also a recipient of a number of awards, notably the International Statistical Institute Award (1983) and the Colombo Plan Award (1989). He has the distinction of contributing to Advertising in India in the Reader Advertising Worldwide by Springer International, Germany (2000). He has been invited to serve on the panel to develop International Technology Indicators by the Georgia Institute of Technology, Atlanta, USA, for 2002-04, 2005-2006 and again for 2007-08. His paper on Developing Measures to Assess the Extent of Sustainable Competitive Advantage Provided by Business Process Reengineering was adjudged as the Best Paper in the annual conference of International Academy of Business and Economics (IABE) at Las Vegas, USA, October 2003.
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Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Jan-Mar 2020

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 Enrollment : 18-Nov-2019 to 03-Feb-2020

 Exam registration : 16-Dec-2019 to 21-Feb-2020

 Exam Date : 29-Mar-2020

Enrolled

2859

Registered

103

Certificate Eligible

72

Certified Category Count

Gold

1

Silver

14

Elite

28

Successfully completed

29

Participation

12

Success

Elite

Silver

Gold





Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Integrated Marketing Management - Toppers list

KAVITA KESHAV KAMATH 93%

RMD SINHGAD SCHOOL OF ENGINEERING

HARSHESHKUMAR RAMANLAL PATEL 89%

S R Luthra Institute of Management

NEDUNURI MANIKYA JYOTHIRMAI 88%

School of Management Studies, JNTUK, kakinada

NOOPUR SAXENA 84%

VIVEKANANDA INSTITUTE OF PROFESSIONAL STUDIES

DURGA NAGANJALI.ADRANGI 82%

VIGNANS FOUNDATION FOR SCIENCE,TECHNOLOGY AND RESEARCH

Enrollment Statistics

Total Enrollment: 2859

Registration Statistics

Total Registration : 666

Assignment Statistics




Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.