Course Name: Marketing research and analysis

Course abstract

Marketing research is involved with the linking of the manufacturers, intermediaries and the customers through information. It helps in identifying the recent trends in habits and behaviours of consumers through a research process. Some of the key applications of this study is to create a better product, decide the right price, distribution system and the promotional mechanism to attract customers and make a difference within the competition. It uses research tools in understanding the customer and segmenting the market. Some of the research tools are qualitative and quantitative in nature as well. Some of the frequently used techniques are like focus group study, TAT, projective techniques, regression analysis, factor and cluster analysis, discriminant analysis , structural equation modeling, multidimensional scaling and conjoint analysis etc. and other multivariate techniques.


Course Instructor

Media Object

Prof. J.K.Nayak

Dr. Jogendra Kumar Nayak is the Assistant Professor in Marketing in the Department of Management Studies , Indian Institute of Technology Roorkee. He is a Ph.D. degree holder from Indian Institute of Technology Kharagpur. He teaches marketing research in both spring and autumn semesters in IIT Roorkee. Alongwith it, he also teaches industrial marketing. He has publications in most of the publishing houses such as Elsevier, Emerald, Sage and Taylor and Francis. His major research areas are in Industrial Marketing, Consumer Behaviour, and Tourism Management. He regularly conducts workshop titled “Data Analysis for Research and Publication” which is attended by participants from educational institutes, Govt. organisations and industry as well.


More info

Teaching Assistant(s)

Preeti Narwal

P.hD

Preeti Narwal

P.hD

Jyoti Mandhani

P.hD

 Course Duration : Aug-Oct 2019
  View Course
 Syllabus
 Enrollment : 15-May-2019 to 26-Aug-2019
 Exam registration : 01-Jun-2019 to 30-Sep-2019
 Exam Date : 17-Nov-2019, 17-Nov-2019

Enrolled

6105

Registered

1339

Certificate Eligible

884

Certified Category Count

Gold

19

Silver

150

Elite

377

Successfully completed

338

Participation

258

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment score
Marketing research and analysis - Toppers list
Top 1 % of Certified Candidates

RAJESH P 99%

GOVERNMENT ENGINEERING COLLEGE, THRISSUR

MUKTA SRIVASTAVA 94%

Sri Balaji Universitys Balaji Institute of Modern Management

SURESH KUMAR NAYAK 94%

NALLA NARASIMHA REDDY EDUCATION SOCIETY`S GROUP OF INSTITUTIONS- SCHOOL OF ENGINEERING

PUNITA DUHAN 91%

MEERA BAI INSTITUTE OF TECHNOLOGY

DR. AVIK RAY 91%

ALL INDIA INSTITUTE OF MEDICAL SCIENCES BHOPAL

ARUN KUMAR GUPTA 91%

BANARAS HINDU UNIVERSITY

ANJALI AHUJA 91%

DAV Institute of Management

HARISH MITTU 91%

LOVELY PROFESSIONAL UNIVERSITY

DR. RAHELA TABASSUM 91%

AMJAD ALI KHAN COLLEGE OF BUSINESS ADMINISTRATION


Top 2 % of Certified Candidates

SAANYUKTA SIKDAR 90%

INTERNATIONAL SCHOOL OF MANAGEMENT PATNA

TANZEEL ALAM 90%

PDPM Indian Institute of Information Technology, Design and Manufacturing

MAYANK SHANKARDAYAL RAI 90%

KARISHMA KUMARI 90%

BANARAS HINDU UNIVERSITY

SOORAJ GUPTA 90%

BANARAS HINDU UNIVERSITY

RAJU ROSHA 90%

TARA VIVEK COLLEGE GAJJAN MAJRA

ASTITVA RANJAN SRIVASTAVA 90%

BANARAS HINDU UNIVERSITY

AKHILESH KUMAR GUPTA 90%

BANARAS HINDU UNIVERSITY

C.SONIA 90%

SRM UNIVERSITY - RAMAPURAM

YENUGULA JITHENDRA BALA SUBRAHMANYAM 90%

PDPM Indian Institute of Information and Technology, Design and Manufacturing


Top 5 % of Certified Candidates

BALA SENDHIL KUMAR G 88%

KRISTU JAYANTI COLLEGE

PAULINE AHOY 88%

KALIMPONG COLLEGE

PREETI PATIL 88%

VTU CENTRE FOR PG STUDIES

CHENREDDY MEGHANA REDDY 88%

PDPM IIITDM JABALPUR

CHITRA SAROJ 87%

BANARAS HINDU UNIVERSITY

KANIMOZHI V 87%

HINDUSTHAN COLLEGE OF ENGINEERING & TECHNOLOGY

AVNEET KAUR 86%

AMITY UNIVERSITY, GREATER NOIDA

MADHUPARNA KARMAKAR 86%

INSTITUTE OF ENGINEERING & MANAGEMENT

APRATIM SHUKLA 86%

BANARAS HINDU UNIVERSITY

VIKAS CHAUHAN 86%

MEDI-CAPS UNIVERSITY,INDORE

JAYSING BHOSALE 85%

Symbiosis Centre for Management Studies

BATHALA SAI PAVAN 85%

Indian Institute of Information Technology, Jabalpur

MOHD BILAL ABUBAKAR BHADA 85%

SSR INSTITUTE OF MANAGEMENT & RESEARCH, SILVASSA

NILIM MANNA 85%

GEORGE COLLEGE OF MANAGEMENT AND SCIENCE

ASIF ALISHA SHAIK 85%

VEMU INSTITUTE OF TECHNOLOGY

SHRIKRISHNA GULABRAO WALKE 84%

S.N.G.Institute of Management and Research

DR. JENA P.JOSHI 84%

SIDDHANT INSTITUTE OF BUSINESS MANAGEMENT

OJASVI RAJPUT 84%

BANARAS HINDU UNIVERSITY

YUVARAJ SINGH 84%

BANARAS HINDU UNIVERSITY

RAJ KUMAR V 84%

VIT UNIVERSITY-VELLORE

SATYANARAYANA KOILADA 84%

GAYATRI VIDYA PARISHAD COLLEGE OF ENGINEERING

TRIVEDI RUSHABH LALIT 84%

University of Hyderabad

MULA HARSHITH REDDY 84%

PDPM Indian Institute of Information Technology Design and Management Jabalpur

MAHIMA RAI 84%

THE IIS (DEEMED TO BE UNIVERSITY)

ASHISH CHAWLA 83%

IBS GURGAON

NIKI DHAMEJA 83%

PSIT COLLEGE OF HIGHER EDUCATION

SOURABH SAMBHAJI KADAM 83%

KPIT Technologies Pvt. Ltd.

UTKAL KHANDELWAL 83%

GLA UNIVERSITY, MATHURA

VAIBHAV P.VEERAGOUDAR 83%

KLE Dr. M. S. Sheshgiri college of Engineering and Technology

PRATIKSINH SURESHSINH VAGHELA 83%

S. R. LUTHRA INSTITUTE OF MANAGEMENT

SAMEER KUMAR GUPTA 83%

PDPM INDIAN INSTITUTE OF INFORMATION TECHNOLOGY,DESIGN AND MANUFACTURING

JOSE CYRIAC 83%

UNIVERSITY OF MADRAS

SHANTANU KUMAR SAHU 83%

HINDUSTAN INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES

NIKHIL KHULLAR 83%

NIT KURUKSHETRA

SANDIP GUPTA 83%

IBS GURGAON

SAURABH GUPTA 83%

JAIPURIA INSTITUTE OF MANAGEMENT, GHAZIABAD

Enrollment Statistics

Total Enrollment: 6105

Registration Statistics

Total Registration : 1339

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.