Course Name: Marketing Management-I

Course abstract

This is part-I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.


Course Instructor

Media Object

Prof. Jayanta Chatterjee

Professor
Interdisciplinary Design Programme and
Industrial Management Engineering
IIT Kanpur

More info

Teaching Assistant(s)

Somnath Bhattacharya

P.hD

 Course Duration : Jul-Sep 2019
  View Course
 Syllabus
 Enrollment : 15-May-2019 to 05-Aug-2019
 Exam registration : 01-Jun-2019 to 26-Aug-2019
 Exam Date : 29-Sep-2019, 29-Sep-2019

Enrolled

9881

Registered

3453

Certificate Eligible

1650

Certified Category Count

Gold

6

Silver

156

Elite

495

Successfully completed

993

Participation

1547

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Marketing Management-I - Toppers list
Top 1 % of Certified Candidates

RIJU AGARWAL SINGH 92%

HINDUSTAN INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

DR T. MALLIKARJUNA RAJU 91%

JOGINPALLY B.R. ENGINEERING COLLEGE

PUSHPAK KAILAS BAVISKAR 91%

NONE

DR. S.SARAVANAKUMAR 91%

GOVERNMENT ARTS COLLEGE (AUTONOMOUS), SALEM-7

ABHIJIT DAS 91%

ABES ENGINEERING COLLEGE

GANDE SURYA 90%

UNIVERSITY OF HYDERABAD

RUDRESH PANDEY 88%

ABES ENGINEERING COLLEGE

VASAMSETTI PRIYADARSHINI 88%

MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE

G. MAHENDAR 88%

MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE

DR. DULARI S S 87%

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

DR AMIT KUMAR 87%

GLA UNIVERSITY, MATHURA

ARIF SULTAN 86%

TECHNICAL EDUCATION & RESEARCH INSTITUTE, P.G.COLLEGE, GHAZIPUR

GAURAV AGRAWAL 86%

B.S.A. COLLEGE OF ENGINEERING & TECHNOLOGY

VIJAY UTTARWAR 86%

SWAMI RAMANAND TEERTH MARATHWADA UNIVERSITY

AMRITA SINGH 86%

ABES ENGINEERING COLLEGE

PARUL AGARWAL 86%

ABES ENGINEERING COLLEGE

AMRITHA RAJEEV 86%

WIPRO LTD


Top 2 % of Certified Candidates

RAMESH BABU SONTINENI 85%

GUDLAVALLERU ENGINEERING COLLEGE

SHIVA REDDY GADE 85%

OSMANIA MEDICAL COLLEGE

DR. MEERA ARORA 85%

DAV INSTITUTE OF MANAGEMENT

SHIKHA JAIN 85%

BUNTS SANGHAS UMA KRISHNA SHETTY INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

ARMINDERJIT SINGH RAI 85%

KCL INSTITUTE OF MANAGEMENT & TECHNOLGY

JASKARAN SINGH 85%

CHANDIGARH UNIVERSITY

FATI SHAFAAT 84%

TECHNICAL EDUCATION & RESEARCH INSTITUTE, P.G.COLLEGE, GHAZIPUR

ASHWANI KUMAR GUPTA 84%

SCHOOL OF MANAGEMENT SCIENCES, VARANASI

DIBAKAR BARMAN 84%

JADAVPUR UNIVERSITY

SHENBAGA LAKSHMI K 84%

SRI KALISWARI INSTITUTE OF MANAGEMENT AND TECHNOLOGY, SIVAKASI

KIRTI ARORA 84%

JAIPURIA INSTITUTE OF MANAGEMENT, GHAZIABAD

MONIKA SHARMA 84%

INSTITUTE OF TECHNOLOGY AND SCIENCE,GHAZIABAD

SHER SINGH YADAV 84%

BABASAHEB BHIMRAO AMBEDKAR UNIVERSITY

PRASANNA S 84%

MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE

RANJINI S NAMBIAR 84%

AMRITA SCHOOL OF ARTS AND SCIENCES

PRITIKA NAYAK 83%

ST XAVIERS COLLEGE

MUBINA SAIFEE 83%

GREEN HEAVEN INSTITUTE OF MANAGEMENT AND RESEARCH

VIKAS YADAV 83%

RAJA BALWANT SINGH MANAGEMENT TECHNICAL CAMPUS

ALOUKIK UPADHYAY 83%

RAJA BALWANT SINGH MANAGEMENT TECHNICAL CAMPUS

MANISH PRASAD 83%

RAJA BALWANT SINGH MANAGEMENT TECHNICAL CAMPUS

ATANU GHOSH 83%

GREATER KOLKATA COLLEGE OF ENGINEERING & MANAGEMENT


Top 5 % of Certified Candidates

RAVI SONTHALIA 82%

JADAVPUR UNIVERSITY

SIMRAN 82%

LOVELY PROFESSIONAL UNIVERSITY

CHAUDHARI NITIN KASHIRAM 82%

C.H.M.E. SOCIETYS DR. MOONJE INSTITUTE OF MANAGEMENT &COMPUTER STUDIES NASHIK

DR SANDEEP KUMAR 82%

TECNIA INSTITUTE OF ADVANCED STUDIES

VIPIN SINGH 82%

DARSH ELECTRICALS

ANAND GERALD A 82%

BISHOP AMBROSE COLLEGE

DR. ANUPREETA 82%

VV PG COLLEGE

KALARIA HEMEN ISHVARBHAI 82%

SUNSHINE GROUP OF INSTITUTIONS

MOHIT MAURYA 82%

SHARDA UNIVERSITY

AVINASH JAISWAL 82%

XAVIER INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP KOCHI

PRASHANT TIWARI 82%

GLA UNIVERSITY, MATHURA

THACKER MAULIK KALPESH 82%

-

SATHE ONKAR PANDHARINATH 82%

COLLEGE OF AGRICULTURAL BIOTECHNOLOGY,LONI.

DR. RUCHI ARORA 82%

DAV CENTENARY COLLEGE

SUCHARITA DEBNATH 81%

MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL

PARITOSH SHARMA 81%

RAJKIYA ENGINEERING COLLEGE, BIJNOR

UJWAL 81%

NATIONAL INSTITUTE OF TECHNOLOGY, SURATHKAL

SRIPATHI MADHAVI 81%

GUDLAVALLERU ENGINEERING COLLEGE

ASHMI CHHABRA 81%

THE IIS (DEEMED TO BE UNIVERSITY)

STUTI JAIN 81%

DAYANAND ACADEMY OF MANAGEMENT STUDIES

PANKAJ KHAJURIA 80%

KATHUA CAMPUS UNIVERSITY OF JAMMU

DR. NEHAL ANILBHAI SHAH 80%

GANDHINAGAR INSTITUTE OF TECHNOLOGY

CHOPPAKATLA SREE RAMA MURTHY 80%

COMMERCIAL TAXES DEPARTMENT

NISCHINT PATNI NARULA 80%

DR VIRENDRA SWARUP INSTITUTE OF COMPUTER STUDIES

SOURABH SUHAS PATIL 80%

RAJARAMBAPU INSTITUTE OF TECHNOLOGY

DR.SHILPI BAGGA 80%

JAIPUR NATIONAL UNIVERSITY

VARUN KUMAR 80%

TECNIA INSTITUTE OF ADVANCED STUDIES

SANDIP KUMAR MUKHERJEE 80%

EMINENT COLLEGE OF MANAGEMENT AND TECHNOLOGY

RAGINI N. SATHE 80%

MIT ACADEMY OF ENGINEERING

SMITA ROHIDAS TEMGIRE 80%

KJEIS TRINITY INSTITUTE OF MANAGEMENT AND RESEARCH

BINITA KUMARI 80%

JAIPURIA INSTITUTE OF MANAGEMENT, GHAZIABAD

ARVIND LAXMAN BURANDE 80%

D.Y. PATIL INSTITUTE OF MASTER OF COMPUTER APPLICATIONS AND MANAGEMENT, PUNE

SHAMA VIJAY. KADADI 80%

HIRACHAND NEMCHAND COLLEGE OF COMMERCE, DEPARTMENT OF MANAGEMENT STUDIES, SOLAPUR

PRIYANKA RAVI NATHANI 80%

SMT.CHANDIBHAI HIMATHMAL MANSUKHANI COLLEGE

GOVIND NARAYAN 80%

RAJA BALWANT SINGH MANAGEMENT TECHNICAL CAMPUS

CHETAN JAGADEESH 80%

IBM INDIA PRIVATE LIMITED

VIR PRATAP 79%

SCHOOL OF MANAGEMENT SCIENCES, VARANASI

HEMANTH KUMAR R 79%

SRI SANKARA ARTS AND SCIENCE COLLEGE

SADHVI MEHROTRA 79%

DAYANAND ACADEMY OF MANAGEMENT STUDIES

SHALIMA K 79%

SIR SYED COLLEGE

RATISH CHANDRA GUPTA 79%

DALY COLLEGE BUSINESS SCHOOL

RAJAN DHIR 79%

KCL INSTITUTE OF MANAGEMENT & TECHNOLGY

AASHISH 79%

SELF

TULSI RAVAL 79%

SUNSHINE GROUP OF INSTITUTIONS

DR. MUKUL GUPTA 79%

G L BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT

VAISHALI GOEL 79%

MEERUT INSTITUTE OF ENGINEERING & TECHNOLOGY

DR. P. JASBIN BINO 79%

NOORUL ISLAM CENTRE FOR HIGHER EDUCATION

J.RAMYA 79%

SRM UNIVERSITY,VADAPALANI

ARUN HINDURAO PATIL 79%

DR. ASHOK GUJAR TECHNICAL INSTITUTES,DR. DAULATRAO AHER COLLEGE OF ENGINEERING

Enrollment Statistics

Total Enrollment: 9881

Registration Statistics

Total Registration : 3453

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.