Course Name: Consumer Psychology

Course abstract

Human beings have basic needs that they fulfill by making transactions in the market. Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.


Course Instructor

Media Object

Prof. Naveen Kashyap

Dr. Naveen Kashyap is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, human memory, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.


More info

Teaching Assistant(s)

Kedarmal Verma

P.hD

 Course Duration : Jul-Sep 2019
  View Course
 Syllabus
 Enrollment : 15-May-2019 to 05-Aug-2019
 Exam registration : 01-Jun-2019 to 26-Aug-2019
 Exam Date : 29-Sep-2019, 29-Sep-2019

Enrolled

3248

Registered

780

Certificate Eligible

478

Certified Category Count

Gold

15

Silver

145

Elite

174

Successfully completed

144

Participation

225

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
  • Note: We have taken the average of assignments in a particular week.
  • Week 6: Average(A6+A7)
Consumer Psychology - Toppers list
Top 1 % of Certified Candidates

RADHIKA JOHARI 96%

THE IIS (DEEMED TO BE UNIVERSITY)

ANJALI VENUGOPAL 92%

SREE NARAYANA GURU COLLEGE

DIVYA DEVI M 90%

DR.M.G.R.EDUCATIONAL AND RESEARCH INSTITUTE

LALIT KUMAR AGARWAL 90%

BHARAT INSTITUTE OF TECHNOLOGY

SEJAL KUMARI 90%

THE IIS (DEEMED TO BE UNIVERSITY)

RADHIKA KASERA 90%

THE IIS (DEEMED TO BE UNIVERSITY)

GITIKA CHAUDHARY 90%

THE IIS (DEEMED TO BE UNIVERSITY)

S.LAVANYA 90%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

GAURAV BHATIA 90%

GLOBALLOGIC INDIA LIMITED

PUSHPAK KAILAS BAVISKAR 90%

NONE

MANJU.S 90%

SRI RAMAKRISHNA COLLEGE OF ARTS & SCIENCE FOR WOMEN

TAVLEEN KAUR BHATIA 90%

SVKMS NMIMS MUKESH PATEL TECHNOLOGY PARK, SHIRPUR

KHAN FIZZA IMRAN RUKHSANA 90%

R.D. NATIONAL COLLEGE

A.V.N.SAI PRATHAP 90%

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR COLLEGE OF ENGINEERING, ANANTHAPURAMU

RAJESHWARI CHANDRAWAT 90%

THE IIS (DEEMED TO BE UNIVERSITY)


Top 2 % of Certified Candidates

Top 5 % of Certified Candidates

VIDHYA N 88%

VELLALAR COLLEGE FOR WOMEN

RUTA BHIDE 88%

RAMNARAIN RUIA AUTONOMOUS COLLEGE

PAYEL GHOSH 88%

UNIVERSITY OF KALYANI

PRADEEP S P 88%

NIL

AISHWARYA SOOD 88%

GNA UNIVERSITY

MOHAMMAD MUZAMMIL 87%

AMAZON

DR. VIBHA SAHU 87%

DALY COLLEGE BUSINESS SCHOOL

RUCHA BHIDE 87%

SIES COLLEGE OF ARTS SCIENCE AND COMMERCE

KASHISH JAIN 87%

GNA UNIVERSITY

ALEKHYA JAMPANA 87%

GITAM INSTITUTE OF TECHNOLOGY

ABHIJEET AGASHE 87%

SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT

KIRANJEET KAUR 87%

GNA UNIVERSITY

Enrollment Statistics

Total Enrollment: 3248

Registration Statistics

Total Registration : 780

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.