Course abstract
This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.
Course Instructor
Prof. Biplab Datta
Biplab Datta is an Associate Professor (Marketing) at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He holds a Ph.D degree from Indian Institute of Technology Delhi, India. His research interests include Marketing Management, Service Quality Management and Customer Relationship Management. He was awarded a Silver Medal in Architecture by IIT Kharagpur in 1992 and earned ISO 9000 Lead Auditor Certificate from NBA, U.K. He has published a book entitled “Services Marketing: A Practical Approachâ€Â. He has published several papers in national and international journals.More info
Teaching Assistant(s)
Course Duration : Jan-Feb 2017
View Course
Enrollment : 01-Jan-2017 to 23-Jan-2017
Exam registration : 30-Jan-2017 to 27-Feb-2017
Exam Date : 26-Mar-2017
Enrolled
1814
Registered
252
Certificate Eligible
216
Certified Category Count
Gold
0
Silver
0
Elite
123
Successfully completed
93
Participation
11
Success
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Category : Successfully Completed
Elite
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Category : Elite
Gold
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Category : Gold
Legend
>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate
Final Score Calculation Logic
- Assignment Score = Average of best 3 out of 4 assignments.
- Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Services Marketing: A Practical Approach - Toppers list
Top 1 % of Certified Candidates
Top 2 % of Certified Candidates
Top 5 % of Certified Candidates
Feedback Videos
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